About Us
Hi! We're Malcolm and Katie—two nurses and proud parents to our daughters, Vienna and Marley.
When we welcomed Vienna into the world, we quickly realized that even with our medical backgrounds, there was still so much to learn about caring for a newborn. As we researched early infant development, one fact stood out: newborns are naturally drawn to high-contrast black-and-white patterns because their vision is still developing. They can only focus on objects about 8–12 inches away—the exact distance between a baby's face and a parent's face during feeding.
Like many new parents, we often wished we had something engaging for Vienna to look at while she nursed or took a bottle. Our hands were already full, making it difficult to hold a high-contrast card in front of her. Then inspiration struck. Since our faces were already the perfect distance away, why not bring the high-contrast pattern to us?
We started wearing simple black-and-white patterned hats with the design on the forehead—and Vienna loved them. She stayed engaged during feedings, calmly focusing on the bold patterns right in front of her. These hats for us became a useful tool that we could always have a convenient, hands-free way to offer her a high contrast pattern.
As she grew, we wondered if she would lose interest once she could see more colors. To our surprise, she didn't! At five months old, she was still captivated by the high-contrast design, even reaching up to touch and play with the brim during feedings.
Even today, we still wear the hats as Vienna and Marley continue to grow and explore the world around them. What started as a simple solution for our own family has become something we're excited to share with other parents. Our hope is that these hats become a simple tool that helps you connect with your little one. Just as they have made a difference for our family, we hope they bring a little more ease, a little more engagement, and a lot more meaningful moments to yours!