
A hat for new parents to wear and newborns to look at!

XL sizes in select styles and patterns!

Check out the benefits of high contrast patterns for newborns.

Our hats are patent pending!
Popular Styles
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Hidden V's - Trucker Hat - 6 Panel
5.0 / 5.0
(1) 1 total reviews
Regular price $45.00 USDRegular priceUnit price / per -
Between the Lines - Trucker Hat - 6 Panel
Regular price $45.00 USDRegular priceUnit price / per -
Between the Lines - Navy
5.0 / 5.0
(1) 1 total reviews
Regular price $40.00 USDRegular priceUnit price / per$40.00 USDSale price $40.00 USD -
Between the Lines - Black
Regular price $40.00 USDRegular priceUnit price / per -
Between the Lines - Trucker Hat - 5 Panel
5.0 / 5.0
(1) 1 total reviews
Regular price $45.00 USDRegular priceUnit price / per -
Looking at Flowers - Black
5.0 / 5.0
(4) 4 total reviews
Regular price $40.00 USDRegular priceUnit price / per -
Hidden V's - Navy
4.5 / 5.0
(2) 2 total reviews
Regular price $40.00 USDRegular priceUnit price / per -
Hidden V's - Trucker Hat - 5 Panel
5.0 / 5.0
(1) 1 total reviews
Regular price $45.00 USDRegular priceUnit price / per -
Seeing Spots - Neutral
5.0 / 5.0
(1) 1 total reviews
Regular price $40.00 USDRegular priceUnit price / per -
Seeing Spots - Navy
4.5 / 5.0
(2) 2 total reviews
Regular price $40.00 USDRegular priceUnit price / per -
Seeing Spots - Black
5.0 / 5.0
(1) 1 total reviews
Regular price $40.00 USDRegular priceUnit price / per -
Sold out
Hidden V's - Light Pink
5.0 / 5.0
(3) 3 total reviews
Regular price $40.00 USDRegular priceUnit price / perSold out -
Hidden V's - Black
5.0 / 5.0
(7) 7 total reviews
Regular price $40.00 USDRegular priceUnit price / per -
Hidden V's - Neutral
5.0 / 5.0
(6) 6 total reviews
Regular price $40.00 USDRegular priceUnit price / per
Let customers speak for us
from 36 reviewsMy husband has a larger head and usually wears a normal trucker hat on the last snap. The larger size hat is perfect and he loves it. He was pleasantly surprised how well it fit his head!

We got 2 hats and both are amazing quality and exceeded our expectations! We love the designs and are excited to use them for our new baby.

Purchased as a gift, love the hat

I gave this to my sister-in-law and she loves the cute hat and her baby loves staring at the pattern!!

This hat fits great! I have been wearing it on nearly every outing with our baby since it came!

I got this for my husband (who's a hat guy) he loves wearing while with our daughter. It's great quality and she has no problem tracking and focusing.

I bought this hat as a birthday gift for my brother, who just became a new dad. Within minutes, my niece was staring up at the V-shapes bill. We love it!

Comfortable, cute, and both my three month old and two year old love it!

This hat is great! Baby loves it, it’s comfy, and stops baby from looking at my ugly mug all day. Win-win!

My husband loved this as his favorite hats are the ‘47s and they’re so similar. It looks great on him too!

Why are high contrast patterns beneficial to your newborn?
High-contrast patterns offer several benefits for newborn babies' vision development. At Vivee Hat Co, we designed our hats as a convenient, hands-free way for parents to provide these high-contrast patterns to their newborns.
Visual Stimulation
Black and white images with contrasting patterns capture a baby's attention, encouraging them to focus and concentrate¹². These bold visuals stimulate the development of optic nerves and contribute to cognitive growth.
Brain Development
Research shows that black and white visuals register powerfully on a baby's retina, sending strong visual signals to their brain⁵. This stimulation supports overall brain development during the critical first year of life.
Enhanced Focus
High-contrast images help babies focus better, especially since their vision is least developed at birth. Using infant stimulation cards or mobiles with contrasting patterns can encourage visual tracking and engagement¹.
Remember to hold these images or books about 8-12 inches from your baby's face for optimal viewing².
Check out these references for more information!
(1) Infant vision development: Helping babies see their bright futures!.https://www.canr.msu.edu/news/infant_vision_development_helping_babies_see_their_bright_futures.
(2) Babies and the benefits of High-Contrast Images for Development.https://speciallygifted.org/parent-tips/babies-and-the-benefits-of-high-contrast-images-for-development/.
(3) Research Behind High Contrast Images for Baby Stimulation.https://www.priyaandpeanut.com/blogs/blog/research-behind-high-contrast-images-for-baby-stimulation.
(4) High Contrast Images for Baby – Created by a Mom - Infant Zoo.https://infantzoo.com/.
(5) The Surprising Benefits of High Contrast Baby Flashcards - Taira Delgado.https://www.tairadelgado.com/post/the-surprising-benefits-of-high-contrast-baby-flashcards.